Customer Relationship Management software is an essential tool in the running of many businesses. In fact, for many companies it is hard to imagine life without this clever bit of kit. But what exactly is CRM software? This post will take you through the basics of the software and a few of its advantages.
We have witnessed a huge growth in e-commerce recently and it shows no signs of slowing anytime soon. In fact, Deloitee recently estimated that online sales this Christmas will hit the £5bn mark – a staggering 19 per cent increase on last year’s figures.
With more and more people choosing to shop online, web retailers are becoming increasingly competitive as they try to entice customers into choosing them. They are trying everything they can to make their company stand out.
CRM software can help to set your company apart from the rest. One of the ways this is done is through newsletter monitoring. Many companies rely on their weekly or monthly newsletter to keep their customer’s informed with how the business is going and any special offers or promotions they may have. It is therefore vital that the newsletter is effective.
A CRM software package can track where your customers click when they open the newsletter. This feedback will enable you to determine what your customers like and what they want from the newsletter, helping to make it more successful.
Another way CRM software can be of use is by tracing a customer’s purchase history. This will allow you to reward loyal customers with discount codes and help entice returning customers to buy again. In addition, studying your customer’s buying habits will help you to tailor your range of products and services. For example, you could remove the less popular products in favour of stocking potentially more successful ones.
There are a number of CRM software packages available, so choosing one can be a tough decision. Take a look at the range available from TSG. The company are leaders in IT support in the UK, so can guide you through the buying process and provide any assistance you may need.
When used effectively, CRM software can significantly improve the running of your business, helping you to attract and retain customers. If you are a business owner, you should seriously consider installing the software.