As you know, it is much easier to memorize images as opposed to context; this main principle is relevant to all e-learning techniques. People have always been aware of this and that is why logos became an essential part marketing strategies. You know, there are some companies, which are rather identifiable via their logos more so that names or slogans. The best example that we can point out is Apple, the Silicon Valley giant.
The significance of logos is much important when building your own brand. Needless to say developing a brand is essential for any company before marketing your products under different names. Designing a logo is a key element when it comes to branding no matter if it’s on or offline. In this article we will share some tips for designing an eye-catching logo for your brand, which will help you get noticed and assure that your brand is remembered.
- Understand Your Brand
There are some myths regarding ‘A Brand’ in a marketers’ mind. Rather than a combination of name, logo and slogan, a brand is something related to your corporate image, which helps you in distinguishing yourself from thousands of competitors. An example of a perfect brand is Apple Inc., which simply describes all of the properties of Apple as well as helping users to feel much sophisticated on a community level. Your logo should have some similar elements with other corporate elements of your company in a few ways.
- Company; Not the Product
Let’s talk about the case of Apple itself. Suppose that Apple made their logo comprising an image of their first Personal Computer. They would have changed the logo many times, as they had launched many products in different niches. This is where we find that Apple has been consistent with all their products. Apple Inc. has been using a logo, which is quite recognizable as well as versatile in use. You might not be sure that your venture can hit success with help of single product and you may have to launch new products, standing in different market sections. For example see this branding eBook post: http://www.kwikkopy.com.au/blog/branding-ebook I am sure you will definitely learn from it. We advise you to make your logo based on your company and not the brand, which will make it versatile as well.
We cannot begin to talk about the success as a brand if corporate identity much too complex and hard to understand. Even if you stuff some high-end graphic elements in your brand image, people may get confused in understanding it as well as remembering it. It will take a touch of genius and lot of courage but it is essential to keep it simple, as Einstein said.
- Inspire from Success & Failure
You should have a look at successful logo designs as well as failed logo designs. Smart people say, “Never listen to success stories but listen to failures”. It can be helpful to learn from the designing mistakes of failed logo designs and brands. As we said before, some companies have failed as a brand. In most cases, the failure was due to the contradiction in their various corporate images.
We won’t say that following these tips will help you in designing a ‘brandable’ logo. You have to consider many things (major and minor) before designing a logo for your upcoming venture. If we have missed some vital tips, please let us know through comments.