An Overview of Google’s Algorithm Updates

Google has bludgeoned SEO specialists, big business stop-gaps and small business owners with a barrage of vicious updates in the past nine months. 2013 was going to be the year of big changes and the Google menagerie didn’t disappoint, with the content hungry Panda stealing the floor, although unexpectedly. Unsure of how each update over the last six months affected your site? Take a look at our Algorithm timeline and fortify your internet marketing strategy before the next update!

google algo update

The Patchwork Panda

In June, Matt Cutts let online denizens in on a little secret…Panda is still updated every thirty days or so, but rolled out gradually, coiling around our strategies before sinking in its teeth. The happy, playful Panda transforms into a conniving serpent hybrid come update time. Bad news? Google no longer wants to tell us when these updates are coming. Panda was developed for the sole reason of recognising bad or poorly presented content, catching previously confident sites unawares with its monthly updates and trying to minimise the amount of static content on the internet. It benefits Google to monitor content quality as they would love to be perceived as the most reliable and efficient search engine internationally.

  • Panda 24: Released in later December 2012, Panda 24 has directly mitigated ranking and traffic from 1.2% of queries
  • Panda 25: Impacted on March 15th, burrowing into the inner workings of the SAPE link network, with webmasters and site owners experiencing a downward fluctuation in ranking.
  • Panda 26: Landing on July 18th, the newest panda in the pen was documented as a refined hit, as previously affected webmaster scrabbled for recovery. While the shuffle was noticeable, nothing dramatic was registered.

When and how will the Google Panda strike next? What are your thoughts on Panda 27? What do you think of Google not officially confirming any updates?

The Precocious Penguin

Backlinking scammers beware! Penguin is coming for you. First developed in early 2012, Penguin has made a sustained name for itself as one of Google’s most hard-hitting and problematic algorithms. Keenly felt by SEO’s internationally, Penguin exited its adolescence in 2013, jumping into a Mach 2 skin upon the release of Penguin 4. Matt Cutts was suitably illuminating, letting us all know ahead of time that 2.3% of English search queries would feel the frigid burn of Penguin 2.0 – if only that made up for the penetrative damage caused by the latest brain-child of the Google force. In brief, what did Penguin 2.0 actually mean for webmasters? The Penguin…

    • Penalised the black hatters of the SEO realm, weeding our negative techniques that once made the SEO world go around. Who was a black hatter? Well, if you bought into link farms, spammed low quality and highly irrelevant sites, and mass producing comments on random blogs, you probably got beat up pretty badly.
    • Forced small business owners to screw their ethical helmets on straight, encouraging these time-strapped entrepreneurs to write up quality content, engage with their public and develop a working understanding of the internet’s underlying mechanisms.

Can you imagine what Penguin will do to us next time? I wonder if the Google Angel (Cutts) will descend from the heaven before it’s too late, letting us know what to watch out for. But then again, maybe not.

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