Emails are a great way to communicate with other people or even companies online. It is an instant form of communication that is used in many applications like tech support, communication, in corporate and even for marketing. In this post we will be focusing on the marketing part of email.
Many companies use email as a form of communication between them and users for many things. Things like providing them support, to update their consumers about offers, discounts or general updates. The uses are endless but how the marketing is done is a major factor.
There are several email marketing tools that you can use and in this post we are going to take a look at 3 similar tools named GetResponse, VerticalResponse and MailChimp and we will see how these three compare with each other. Without any further ado, lets start.
A brief Introduction
GetResponse is an established player in the market and brings some new things like customizability and Autoresponder 2.0 to the table. It also provides A/B Testing, which can be an epic tool for email marketers who want to make the most out of their email marketing campaigns.
I personally like two features of GetResponse. GetResponse allows me to customize my template easily and the A/B testing helps me determine what factors are going to make my campaigns successful.
VerticalResponse is another email marketing tool that you can use. They have been around for some time now and they have a great set of predesigned templates available for usage. You can customize these templates as per your needs and you can even edit HTML elements but in my opinion GetResponse provides a better and refined customization experience.
You can create some good-looking sign up forms for VerticalResponse and it also has an Autoresponder, which will allow you to do some email automation at certain events.
MailChimp is also a great service for email marketing. They boast about being of the modern email marketing tools and features like subscriber profile etc. Their features are quite too the point and the interface is quite minimal which is best for someone who doesn’t want all those bells and whistles that come with other services like GetResponse or VerticalResponse.
Comparison based on features
Template Designs & Customization
When it comes to customizing the templates and designs, you can count on GetResponse, as the customization part is one of the top features there. You can customize almost every part of your template and the HTML editor is easy to use as well.
VerticalResponse has a great template customization option too but it is not as refined as GetResponse and to be honest, a new user to email marketing might find some learning curve and hence it is not good for a user who wants to get started instantly.
MailChimp on the other hand, has some great looking templates that you can use and you can also use their drag and drop editor but the whole customization part feels best on GetResponse altogether.
Extra useful features – Analytics, Autoresponder etc.
GetResponse has a great analytics section where you can start analyzing data instantly after sending your campaign emails. You can also perform A/B testing on the basis on this data to get the most out of your campaigns.
GetResponse also provides Autoresponder 2.0, which allows you to automatically send emails on certain emails to a user or subscriber. For example, on their birthdays or on other events.
VerticalResponse has a good analytics tool but the A/B testing part is missing so you can’t really do much with the data you extract from analytics. Autoresponders on VerticalResponse are good but not as good as the former name that we mentioned. It acts on preset events but you might want to get some edge with Autoresponder 2.0 feature found on GetResponse.
MailChimp has a great analytics tool and a subscriber profile option that allows you to manage each subscriber based on their profiles. But features like A/B testing are missing. Autoresponder works in a very generic manner on MailChimp, which is a downside.
All three of these services allow you to use their services free for some time so that you can evaluate if they are the one you want to go with. But lets get real here. No proper email marketer goes on with a free account right, so let us check what all three of them have to provide.
GetResponse has a basic plan that starts at $15 for 1000 subscribers and the plans go up to $450 where you can send emails to 100,000 subscribers. You also get all the latest features like Autoresponder 2.0 etc.
VerticalResponse on the other hand has plans that can be confusing. First of all the plans are divided into two categories, one is monthly and the other is pay as you go. In pay as you go plans you pay for some certain amount of emails you send.
Monthly plans on VerticalResponse start at $11 a month – BASIC where you can send emails to 500 subscribers and you also have a $16 a month – PRO plan with extra features like a dedicated contact person and a template with your logo.
MailChimp allows you to manage 500 subscribers at $10 a month fee and the top plan at $25 a month allows you to manage upto 2000 subscribers at once.
GetResponse is a reputable player and they have some great features like Autoresponder 2.0, realtime analytics and A/B testing and let’s not forget the customization part. VeticalResponse has some great features like HTML element editing in templates as well and MailChimp is a great choice for someone who wants to get started instantly. Considering the price, features and what each service brings to the table, GetResponse is the best option in the three that I have mentioned.