Why do businesses need to manage their data?

In the past, filing would consume quite a substantial amount of any office workers time. In fact, there even used to be people whose role specifically revolved around filing.

data-sharing-prvCabinets upon cabinets of files stored away in paper folders or dividers, each with a little name tag, were common place in any business. Valuable information such as accounts, marketing materials and customer data were all physically stored in the building – you could only imagine the damage a fire could cause!

Nowadays, this storage can all be managed digitally, with online storage and backups available for all types of data. It can be easier to monitor, easier to source files and easier to devise strategies using data stored in a digital space.

Security is at the forefront

Due to the scope of data a business can collect about their customers, there are strict data protection laws in place and it is important that information management be held in high regard within any company.

Data security is a crucial element of information management as we now live in a very tech-savvy world, where “hacking” of such systems is commonplace. Not only could a data security threat weaken trust among customers and damage business reputation, but because of the strict legislations in place, one may also find themselves in trouble with the law.

Going mobile

The growth in popularity of smartphones and indeed mobile applications has really highlighted the need for appropriate data management. According to the latest predictions published by research firm Gartner, mobile apps will be downloaded more than 268 billion times by 2017.

Mobile applications offer a means for a business to directly target their customer base, increase customer confidence, offer tailored product offerings and potentially position themselves as market leaders through providing information of interest. In order for a mobile app to be effectively used a marketing tool, however, strict information management is key.

With mobile applications, a person’s e-mail address, location, financial details and a host of other useful information could be provided to you. This information needs to be managed carefully in order to be used to conduct targeted marketing and drive sales and should not be publicly available.

Breeding efficiency

Not only does a business strive to increase sales, but it also strives to maintain an efficient internal process. An efficient data management system can increase staff efficiency. The ability for a staff member to source a file simply by searching for a title or keyword or share a file with the relevant department over a secure network greatly speeds up the internal process of a business.

If a staff member can reduce customer waiting time by quickly being able to decipher if an item is in stock or unavailable through an information management system, customer satisfaction will undoubtedly improve.

Data can offer a host of means of identifying ways to improve a business. This is only successful however if all information is monitored, handled and used correctly and that is why businesses need to manage their data so carefully. It is equally as important to protect your data using services like http://www.securedatarecovery.com/locations/new-york/brooklyn.

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